What is SEO?
SEO IS COMPRISED OF SEVERAL COMPONENTS
You business offers a product or service that potential customers are going to search for on the inernet. So how will they find your business, and why would they choose you over your competition?
There are a number of answers to these questions, including convenience, cost, consumer trust, etc., but one MAJOR component in the modern world of marketing or consumer awareness: Google.
Most people looking for information, products, or services search for these things on Google.com. Google is the largest information gathering service in the world and it’s search engine returns the most relevant and trustworthy results from any search. Because of the large amount of trust and convenience of Google, they practically are a monopoly for daily online searches made. Consumers look mostly on Page 1 of organic listings on Google’s results for their particular searches.
So how do you get your business to Page 1 of Google’s organic search results when someone searches for your product or service?
Search Engine Optimization!
Search Engine Optimization (SEO) allows a business’ website to be found by a Search Engine (i.e. Google) and is subsequently shown to people using the engine to search for relevant services or keywords (Keywords = terms or phrases being searched). If, for example, you’re an chiroprator in Ventura and someone searches Google for “back pain”, you want to show up on top, right? Well, the better optimization you have, the more likely your web site is to be placed at the top of a search engine when people search for your type of service or keywords. And an SEO expert can make sure this happens. This essentially aligns your brand with the Google brand, creating consumer awareness and trust.
Google is used by most people to search for goods and services, creating the quickest, easiest, cheapest, and most widespread way for a targeted customer to find your business when searching for a product or service you provide. And since SEO is the only way for your site to show up at the top of Google or any search engine for your keyword searches, SEO is hands down the most efficient, proven, and cost-effective marketing and lead generation tool available. There is absolutely NO OTHER marketing method at a similar cost and timeframe that even comes close to being as effective.
So why aren’t most businesses doing SEO?
- Because most people aren’t even aware of SEO. Most businesses are too focused on their business that they don’t have time to learn SEO;
- There are SEO agencies and gurus who charge thousands a month and yet will not get your business website to Page 1; and
- They don’t know where to start to find someone who is an expert in SEO.